See your customers
For expected visitors, such as Showroom and Workshop, you’re easily able to greet them personally by looking at their social profile picture
Are they happy?
Find out whether they’ve had a good or bad experience and whether they’ve been chatting to their network about your business – so you’re prepared
Arm yourself with knowledge of their expected purchase behaviour by looking at what they are posting, liking and sharing on their social networks
Choose from a range of common social networks and other digital channels such as personal blogs and websites
Link a customer’s social networks to their CRM record
Closer customer connections are possible through our social-network enabled CRM records – a step forward in the use of a customer record. Facebook, LinkedIn, Twitter, and more can be enabled against each record providing a rich stream of additional customer data that could influence the purchase and overall experience interactions with the dealership.
The use of social media is prolific within consumer markets…
…with your customers increasingly using them to discuss the success and failings of businesses like yours. Are you aware of what is being discussed online?
Our social CRM tool enables you to connect to your customers and understand their current perception of your business and their vehicle demands, so that when they walk into the showroom you know how excited they might be able a certain model, or whether their return visit to your Workshop has been vented online.
Enhanced CRM Record
A hub of customer related information has been enhanced by the addition of social information and customer profile pictures – all available at glance.
Grayhams supports entrepreneurs in the automotive sector thanks to the application of the leading and future oriented Pinnacle DMS.
Grayhams is the exclusive dealer of Pinnacle, the innovative DMS for the automotive industry.